PROJECT
Digital Ads & Social Media Graphics
I designed quarterly sets of differentiated digital ads and social media graphics for DFW Movers & Erectors, Inc. with the objective of incentivizing audiences to call or fill out a contact form. A mix of single image ads and carousel ads were designed to maximize potential for engagement and focused on a specific audience benefit or challenge. In order to make a quick impression, the photos used were edited to highlight a specific piece of equipment or service attribute.
Playbook Design
I was tasked with designing a book distilling over four decades of hands-on rigging and millwright experience into one clear, actionable guide. This playbook targeted large-scale industrial businesses, highlighting the importance of a rigging partnership approach and understanding all that's required in the process of moving heavy equipment. The book was formatted and optimized for both physical and digital use.
SKILLS
Digital Ad Design
Layout Design
Photo Editing
Social Media Graphics
Layout Design
Photo Editing
Social Media Graphics
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Canva
Adobe Illustrator
Adobe Photoshop
Canva
team
1558 Brand Agency
