project
Digital Ads
I was tasked with creating a set of differentiated digital ads for DFW Movers & Erectors, Inc. with the objective of incentivizing audiences to call or fill out a contact form. A mix of single image ads and carousel ads were designed to maximize potential for engagement. Each ad was singularly focused on a specific audience benefit or challenge. In order to make a quick impression across audience preferences, the photos used were edited to highlight a specific piece of equipment or service attribute.