Killian Custom Homes

A luxury home builder who understands that home is more than just a place to live—it’s where life’s most cherished memories are made. Their commitment to exceptional craftsmanship and service ensures every aspect is tailored to their clients' lifestyle and preferences.

projects

Brand Guidelines

Although Killian Custom Homes (KCH) was an established company in the industry, they did not have any existing brand guidelines. Using their logo for reference, I created a brand guideline with additional brand colors and established typography to maintain brand consistency and recognition.

Geofencing Ads

I was tasked with creating two sets of six geofencing ads for KCH. These ads targeted neighborhoods with identified competitors for 30 days. The campaign results will be tracked and optimized monthly to ensure the desired results.

Leave-Behind Brochure and Flyer

I designed a leave-behind piece to be placed in model or spec homes for potential buyers, partners, and agents to take with them. This high-quality, bifold brochure centered their story as a family-run business, and positioned messaging around the customer's experiences and what they value. I also redesigned their existing flyers showcasing available homes.

Architecture Design Drafting

I updated their existing floor plan flyers by redrafting the floor plans in Adobe Illustrator and updating the flyers to maintain brand consistency.

skills

Color Theory
Geofencing Ad Design
Layout Design
Print Design
Architecture Design Drafting

Adobe InDesign
Adobe Illustrator
Adobe Photoshop

Team:

Casey Ballard, 1558 Brand Agency

Dates:

2025-current